Flash mobs are recent creative means to attract the masses. Check out the flash mob video below:
Not only did this one-time flash mob advertise in front of the hundreds present, but they attracted millions over the internet.
If you noticed in the video, many of the people in the "flash mob" were holding cameras. Planet Hollywood made a genius marketing move by flying down the people who have the most subscribers on YouTube. I've been following the bearded guy for over a year now. His name is Shay and goes by Shay Carl on his YouTube channel "The Shaytards" http://www.youtube.com/user/SHAYTARDS. Shay Carl decided to begin doing something completely new. He started "vlogging" or in other words video blogging his life and he has attracted over 625,000 subscribers to date. On average, his videos receive half a million views a day. You guys should watch and subscribe. Anyways, Planet Hollywood is essentially advertising (via YouTube) for free to millions of viewers! They were practically guaranteed millions of views just from the accumulative daily views of each of the individuals holding a video camera in this flash mob.
Most flash mobs aren't like this. This one is definitely on steroids and turned out to be a success before it even began.
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